1. Introduction

Welcome to Lion BBQ Direct ("we," "us," or "our"), a division of Best of Backyard LLC. We operate the website lionbbqdirect.com (the "Site") and related services. Your privacy is critically important to us, and this Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or make purchases from us.

By accessing or using our Site, you agree to the collection and use of information in accordance with this policy. If you disagree with any part of this policy, please do not use our Site.

2. Information We Collect

We collect several types of information from and about users of our Site, including:

A. Information You Provide Directly

• Account Registration: When you create an account, we collect your name, email address, phone number, password, and other registration details.
• Purchase Information: When you make a purchase, we collect billing/shipping addresses, payment information (processed securely by our payment processors), and order details.
• Customer Communications: When you contact our customer service team, participate in surveys, submit product reviews, or interact with us on social media.
• Marketing Preferences: When you subscribe to our newsletter, promotional emails, or text message alerts.
• Warranty Registration: When you register products for warranty purposes.

B. Information Collected Automatically

• Device & Usage Data: We automatically collect information about your device and how you interact with our Site, including IP address, browser type, operating system, referring URLs, pages viewed, clickstream data, access times, and duration of visit.
• Location Data: We may collect approximate location information based on your IP address to provide localized content and comply with regional regulations.
• Cookies & Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to enhance your experience and analyze Site usage. See Section 6 for detailed information.

C. Information from Third Parties

• Social Media Platforms: If you interact with us through social media (Facebook, Instagram, Pinterest, etc.), we may receive information from those platforms.
• Payment Processors: We receive transaction confirmation and limited payment information from our payment processors (Stripe, PayPal, etc.).
• Shipping Carriers: We may receive updated delivery information from our shipping partners (FedEx, UPS, USPS).
• Marketing Partners: We may receive information from advertising platforms and data enrichment services to improve our marketing efforts.
• Publicly Available Sources: We may collect information from publicly available sources to enhance our customer data.

3. How We Use Your Information

We use the information we collect for various business purposes, including:

A. Order Processing & Customer Service

• Process and fulfill your orders, including payment processing and shipping
• Communicate with you about your orders, including order confirmations, shipping notifications, and delivery updates
• Handle returns, exchanges, and warranty claims
• Provide customer support and respond to your inquiries
• Administer your account and maintain your preferences

B. Site Improvement & Personalization

• Improve, test, and optimize our Site and services
• Develop new products, features, and functionality
• Personalize your experience on our Site, including showing you relevant products and content
• Conduct research and analysis to better understand our customers and business
• Monitor and analyze usage trends and preferences

C. Marketing & Advertising

• Send you promotional communications (with your consent) via email, text message, or postal mail
• Show you targeted advertisements on our Site and third-party platforms
• Measure the effectiveness of our marketing campaigns
• Administer contests, sweepstakes, and other promotions

D. Security & Legal Compliance

• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Protect the rights, property, or safety of Lion BBQ Direct, our customers, or others
• Comply with applicable laws, regulations, and legal processes
• Enforce our Terms of Service and other policies

4. Information Sharing & Disclosure

We may share your information in the following circumstances:

A. Service Providers

We engage carefully selected third parties to perform business functions on our behalf. These service providers have access to personal information needed to perform their functions but are prohibited from using it for other purposes:

• Payment Processors: Stripe, PayPal, and other financial institutions to process payments
• Shipping Carriers: FedEx, UPS, USPS, and other logistics providers to fulfill and deliver orders
• Marketing Platforms: Email service providers (e.g., Klaviyo), advertising networks (e.g., Google Ads, Meta), and analytics providers
• Technology Providers: Hosting services, IT maintenance, security services, and customer support platforms
• Business Operations: Accounting, legal, and other professional service providers

B. Business Transfers

If we undergo a merger, acquisition, financing, reorganization, bankruptcy, or sale of some or all of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Site of any such deal and outline your choices.

C. Legal Requirements

We may disclose your information when we believe in good faith that such disclosure is necessary:

• To comply with applicable law, regulation, or legal process (e.g., subpoenas, court orders)
• To enforce our Terms of Service and other agreements
• To protect the rights, property, or safety of Lion BBQ Direct, our customers, employees, or others
• To prevent or investigate possible wrongdoing in connection with the Site

D. With Your Consent

We may share your information for other purposes with your explicit consent. For example, if you enter a contest sponsored by one of our partners, we may share your information with that partner.

E. Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you for various business purposes, including industry analysis, demographic profiling, marketing, and other business purposes.

5. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

A. Access & Correction

You may access, review, and update certain personal information by logging into your account. For additional requests, please contact us using the information in Section 13.

B. Deletion

You may request deletion of your personal information, subject to certain exceptions where we are required to retain information by law or for legitimate business purposes.

C. Marketing Communications

You may opt-out of receiving marketing communications from us:

• Email: Use the unsubscribe link in any marketing email
• Text Messages: Reply STOP to any marketing text
• Postal Mail: Contact us to opt-out of physical mailings
• Account Settings: Update your preferences in your account dashboard

D. Cookies & Tracking

You can control cookies through your browser settings. See Section 6 for detailed information.

E. Do Not Track

Our Site does not currently respond to "Do Not Track" signals from browsers.

F. Nevada Residents

Nevada residents may opt-out of the sale of certain personal information under Nevada law. While we do not currently sell personal information as defined by Nevada law, you may submit a request to info@bestofbackyard.com.

G. Exercising Your Rights

To exercise any of these rights, please contact us using the information in Section 13. We may need to verify your identity before processing your request, which may require you to provide additional information. We will respond to your request within the time required by applicable law.

6. Cookies & Tracking Technologies

We and our partners use various technologies to collect and store information when you visit our Site, including cookies, web beacons, pixels, and similar tracking technologies.

A. Types of Cookies We Use

• Essential Cookies: Necessary for the Site to function (e.g., shopping cart functionality, secure checkout)
• Performance Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics)
• Functional Cookies: Remember your preferences and settings
• Advertising Cookies: Used to deliver relevant ads and measure ad performance
• Social Media Cookies: Enable social sharing and integration

B. Managing Cookies

Most browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, some features of our Site may not function properly.

For more information about targeted advertising and how to opt-out:

• Digital Advertising Alliance: https://optout.aboutads.info/
• Network Advertising Initiative: https://optout.networkadvertising.org/
• European Interactive Digital Advertising Alliance (EU): https://www.youronlinechoices.com/

C. Specific Tracking Technologies We Use

We use the following tracking technologies:

• Google Analytics: For website analytics
• Meta Pixel: For Facebook/Instagram advertising
• Google Ads: For Google advertising
• Hotjar: For user behavior analysis
• Klaviyo: For email marketing

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure servers with restricted access
• Regular security assessments and vulnerability testing
• PCI-DSS compliance for payment processing
• Employee training on data protection
• Data minimization and retention policies

Despite these measures, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security. If you have reason to believe your interaction with us is no longer secure, please immediately notify us using the contact information in Section 13.

You can help protect your account by using a strong password, keeping your login credentials confidential, and logging out after using shared computers.

8. Children's Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to remove that information.

If you believe we might have any information from or about a child under 13, please contact us using the information in Section 13.

9. Third-Party Services

Our Site may contain links to third-party websites, plug-ins, or applications. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services before providing them with your information.

Some specific third-party services we use include:

• Payment Processors: Stripe, PayPal
• Shipping Providers: FedEx, UPS, USPS
• Marketing Platforms: Google Ads, Meta Ads, Pinterest, TikTok
• Analytics Providers: Google Analytics, Hotjar
• Email Service Providers: Klaviyo, Mailchimp

10. California Privacy Rights

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have certain rights regarding their personal information:

A. Right to Know

You may request information about:

• The categories of personal information we've collected about you
• The categories of sources from which we collected the information
• The business or commercial purpose for collecting or selling the information
• The categories of third parties with whom we share the information
• The specific pieces of personal information we've collected about you

B. Right to Delete

You may request deletion of your personal information, subject to certain exceptions.

C. Right to Correct

You may request correction of inaccurate personal information.

D. Right to Opt-Out of Sale/Sharing

While we do not "sell" personal information as most people would understand that term, we do share information with advertising partners in ways that may constitute a "sale" under California law. To opt-out, please email us at info@bestofbackyard.com.

E. Right to Limit Use of Sensitive Information

You may request that we limit the use of your sensitive personal information to certain purposes.

F. Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights.

G. Exercising Your Rights

California residents may exercise these rights by:

• Calling us at (951) 977-8222
• Emailing us at info@bestofbackyard.com
• Visiting our website and submitting a request through our contact form

We may need to verify your identity before processing your request. You may designate an authorized agent to make requests on your behalf by providing written permission.

11. International Users

Lion BBQ Direct is headquartered in the United States. If you access our Site from outside the U.S., your information may be transferred to, stored, and processed in the U.S. where our servers are located.

A. European Economic Area (EEA) & UK

If you are located in the EEA or UK, you have certain rights under the General Data Protection Regulation (GDPR) and UK GDPR, including:

• Right to access, rectify, or erase your personal data
• Right to restrict or object to processing
• Right to data portability
• Right to withdraw consent (where processing is based on consent)
• Right to lodge a complaint with a supervisory authority

To exercise these rights, please contact us using the information in Section 13.

B. International Transfers

When we transfer personal data from the EEA, UK, or Switzerland to the U.S., we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

12. Policy Changes

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, and other factors. When we do, we will update the "Last Updated" date at the top of this policy.

If we make material changes that affect how we handle your personal information, we will provide notice through our Site or by other means (e.g., email) to give you the opportunity to review the changes before they become effective.

Your continued use of our Site after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us: